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Google’s ‘Ask for Me’ Feature Comes Equipped With AI Technology That Makes Calls on Your Behalf

02/02/2025 12:00 AM by Admin in Technology news

Innovations When it Comes To Client Usability

You are alone in a world with no access to the Internet with the sole goal of fetching automotive repair quotes or salon delivery dates, and the only way to reach that goal is through the almighty telephone.

Google’s latest AI-powered “Ask for Me” does just that – It dials into businesses for you to get essential information like pricing, service availability, and appointment slots while automating phone calls with real people.

This new tool, currently available through Google’s Search Labs, is designed to ease burdens placed on everyday individuals by phones. 

How To Make ‘Ask For Me’ Work For You

Google is rolling this feature out in an experimental phase with effective partnerships with auto shops and nail salons. If the trials go well, the company plans on expanding it further. Here’s how users can leverage ‘Ask For Me’:

Make sure to opt into Google’s search lab, where Google deploys its experimental products.

Type “auto shops near me or “salons near me” into a search engine.

Allow Google’s AI to make the call. The AI will contact the business and collect the information you requested.

You have the luxury of receiving the information the way you need it without picking up the phone itself.

This feature has transparency as one of its core elements. Whenever the AI makes a phone call, it's presented as a machine instead of a person, and businesses can request not to receive AI calls. 

The Technology Behind ‘Ask for Me’

The same AI behind Google Duplex is what powers the ‘Ask for Me’ feature. This incorporates Google’s voice technology, which can place orders at a restaurant via Google Search and Maps. Duplex gained attention in 2018 when Google was able to demonstrate AI calling and booking a table at a restaurant using a normal-sounding human voice. Now, the technology is being developed to help with an even broader range of business activities. 

Using NLP, the AI can comprehensively analyze business queries and replies and send a sufficiently accurate message to the clients. Moreover, with every AI telephone call, the Machine-Learning model is expected to increase in performance. 

Potential Challenges and Ethical Concerns

But, before we can celebrate AI taking convenience to a whole new level with systems like ‘Ask for Me,’ there are some underlying problems such as: 

Acceptance By Businesses: There are businesses which are still unready to speak with an AI. As a result, some may continue to call a real person to handle communication more efficiently.

Privacy and Consent: With the aid of AI, calls are able to obtain and analyze company data. Maintaining data quality and honesty are some of the most important things.

The Language Barrier: Due to AI learning, it can be difficult to predict how some companies would interpret particular answers and respond, resulting in the wrong information being put forth to the users.

In response, Google has provided businesses with an opt-out checkbox and makes sure that AI voices state their purpose before beginning any interaction to ease the issues mentioned above.

Future Developments: What’s Next for ‘Ask for Me’?

If proven successful in test mode, it is likely that Google will further the expansion to a larger client base. These are some anticipated future developments.

Higher Scope For ‘Ask For Me’ – Instead of just-auto shops and saloons, ‘Ask For Me’ can be useful for checking store stocks, getting information on hotels, and other medical jobs.

Additions In Supported Languages – With the development of AI, it may become possible to accommodate multiple languages, thus aiding more users globally.

Superior AI Conversations – The AI may gain the capability of dealing with advanced conversations, such as booking an appointment after discussing which time works best or suggesting based on what the user likes.

Increased Global Availability – Though it can currently only be accessed by a limited number of people, further increases in availability may permit users across the world to use the tool.

Will the Way Businesses Communicate Change?

The AI calling feature is a game changer in the manner in which customers engage with businesses. If most users feature AI as a preferred way to reach out to organizations, that would result in user experience being more modernized and automated. From spending time negotiating holds or phone menus to AI doing it all, it's an Orcadian shift.

This advancement might sound too futuristic on paper, but AI is calling on behalf of humans and is working with higher efficiency. Google’s ongoing enhancement of this feature may ease the daily frustrations by integrating it into our everyday voice assistant-powered automated bots.

Final Thoughts

With the removal of the exhaustive task of dialling out, it's evident how Google’s ‘Ask for Me’ will drastically enhance the way we accomplish mundane tasks of today. This technology promises to upgrade the way core communication happens by saving time and quick access to reliable information. It is evident how this can be intimidating for businesses as they will have to embrace the AI powered calls. However, if all goes in accordance, we will be witnessing a great enhancement in AI voice, like the tool being commonplace in Google search.